Say Goodbye to JUST Getting By!

The challenges businesses are facing today in the aftermath of this crisis are unprecedented, as are the circumstances.

Marketing plays an essential part in connecting with your target audience and growing your business.

So, the question we’re asking is what can business leaders do in this time of heightened pressure and uncertainty.

As the world faces one of the largest pandemics in history, Mindful Marketing principles  seem appropriate, and perhaps even necessary.
 

Have you felt like doing more is best, only to find yourself spinning in a hamster wheel? I  encourage you to find your inner marketing guru: “Instead of doing more, be more.”
 

Mindfulness is defined as “the quality or state of being conscious or aware of something.”  In marketing, mindfulness helps us look for solutions that best serve the customer. 

To do this, I  suggest daily check-ins — slowing down to see things differently.
 

Mindfulness transforms the way you connect with your ideal customer.  We need to train our brains to learn discernment — to observe one’s mind and assess where it’s going. For marketers, that means taking the time to stop and step away from busyness towards clarity.
 

During the current climate of pressure and uncertainty, mindful marketing is key.

Aspects of Mindful Marketing include humanizing your business, building loyalty, and focusing on values over products and services, leaving new ways to find and attract customers through empathy and greater awareness.
 

We can also identify “mindless marketing” behaviors that prevent us from being effective, such as being order takers, rather than strategists.

In Mindful Marketing, by creating awareness and identifying specific behaviors that are mindful (not mindless), we can be intentional with our actions. Essentially, we are slowing down to reflect and consider our next best move.

 

One of those qualities is being objective. An objective approach allows marketing to be data driven, rather than emotionally driven. The result is informed decisions, since what we like, or what we want, isn’t necessarily what our customers want.

Mindful Marketing uses empathy to gain a clearer, more active understanding of the customer. By being empathetic, brands recognize their customer’s needs and identify how to provide increased value
 

• Maybe you’ve lost perspective in your marketing campaigns.

• Has a recent project been de-railed by conflicting interests?

Take the time to check-in, be mindful, and discern what is effective.

Cut through the noise to focus on your end-customer’s needs.

Adopt a specific, purposeful strategy with clear intentions, and be a Mindful Marketer.

1. Take an inventory count of what you have to offer. Do an inventory check. Not just on your stock count but also of your strengths, skills, and self values as a business owner. The key here is to figure out what we can maximize, and use it all to our advantage. This will also empower you in knowing that you are more than capable to take on any challenges you face. 
    

2. Identify the current and pressing challenges. Once your inventory is all accounted for, now it’s time to figure out what challenges we might face. The Eisenhower Matrix has proven to be the best tool for this by identifying what needs solving now, then tomorrow, then the future. With this you will learn how to prioritize by working on the problems at hand first before anything else. 
    

3. With your audience in mind, provide conscious solutions, and create within your means. We now begin creating solutions to the challenges, and knowing what you have gives you a sense of clarity and purpose. Let your audience guide you through. Be mindful of their current state and keep an eye on them. Most of the time we always think that what we have is never enough. As Marissa Meyer said, “Creativity thrives best when constrained.” 
    

4. Focus on one direct intentional message and be consistent about it. Do a self-check by asking these questions: What is your true purpose? What is the essence of the brand? Often we tend to create products with big profits as the center of it all. But what about our purpose and intentions in doing so? Of course, it’s equally important to communicate our intentions to our audiences to nurture that bond and human connection. 
    

5. Just be honest, transparent, and authentic. We all have a soft spot for honesty, so why not just be real and communicate what your brand truly is? Again, humans crave for raw and relatable emotions. There’s nothing wrong with being vulnerable to our audience, especially when you’ve established that connection. The best advice is to just stay true to who you are, and you will attract the right people to support your brand whenever and wherever you are in this world. 

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