Branding Strategy

Branding Strategy:

The brand is the strongest foundation on which to build an effective marketing strategy, marketing and sales are fundamental to achieving business success. A brand is not a logo!!!

A brand is the emotional relationship between your customers and your business.

Once your business and personal goals and values have been clarified, the next step is to create an authentic brand which embodies the goals, aspirations, ethics and values which you have clarified in the strategy session.

As a result of this element you will have a clear brand identity, both in terms of the visual representation you wish your business to project, and the “personality” and the culture of the business.

Instructing a Graphic Designer

Graphic Design Brief:

After defining the brand, a visual image (logo & Brand guidelines/palette) need to be created, embodying and communicating what is important for the customers to the customers.

The logo provides an excellent visual reassurance that the business will fulfil its promises to the customers. A strong logo helps develop trust and encourages responses from potential customers.

Enquiries are the “gold” for you to mine; mining being the process of converting an enquiry into a sale. Without sales you have no cashflow which is the lifeblood of any business; without cashflow your business dies.

It is vital to provide a graphic designer with a comprehensive design brief, with this, they are then able to create a visual representation of your brand values and goals.

A powerful logo creates a positive emotional connection with potential customers and is one which they are drawn towards.

Many new start-ups fall into the trap of thinking that they’ve communicated clearly to a designer, only to discover when they get the design ideas back, the designs look nothing like they’d envisaged. Working through the graphic design brief structure ensures you don’t waste your time and energy, or that of your designer.

Online Marketing Strategy

Social Media & Blogging Strategy:

In this session you’ll learn how to create positive relationships and turn customers into raving fans who do your marketing for you.

Social media delivers valuable, relevant content directly to where your potential customers are “hanging out”. It then directs these potential clients to your website, where they can find even more juicy value. This is what Claire has coined as “The Breadcrumb Marketing Trail”.

You’ll know what to research, and which platforms are worth investing your time effort, energy and resources into, to get results for your business.

Blogging supports an effective SEO strategy by providing valuable useful content. Effective SEO means that the customers who are already actively seeking your services and/or products will find your website (not your competitors). When they arrive at your website, it gives the opportunity to convert them into happy customers

Referral & Sales Strategy:

Knowing and implementing the steps in this proven referral and sales process helps you convert interest into customers, who then become raving fans (doing your marketing for you). This creates a never ending stream of referrals from happy customers.

One of the vital elements of this is delivering excellence in customer service, which exceeds customer expectations.

Creating Systems and Processes

In order to grow a business, it is essential that policies, procedures and processes be clear and consistently implemented. This reduces costs, increases productivity and makes it easier to train and up-skill new employees in understanding the way the business operates and achieves its objectives.

Refund Policy

We Don't Offer Refunds For Our Coaching Services. And We Never Had A Problem With That.